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23 Jun 2021

Recycle your tyre and Pirelli rewards you!

Give your tyres a second life and get a great discount on the purchase of Pirelli Scorpion tyres.

Pirelli, official tyre sponsor of La Rioja Bike Race by Pirelli, cares about the environment. The future of the planet is in our hands and we must start to create more sustainable habits in our daily lives. A first step is recycling and for this reason, the Italian tyre brand wants to be a pioneer in the recycling of its tyres. In Spain there is only one association that recycles this type of product. This is SIGNUS, but at the moment it does not recycle cycling tyres.

The cycling sector has grown at a dizzying pace in the last decade and especially in the last two years. This has a high impact on the environment, both in the manufacture of bicycles and their components. Both in the extraction of raw materials and in the manufacturing process. So recycling tyres helps. Pirelli wants to reduce the negative impact of its tyre manufacturing by recycling worn tyres so that they are not lost forever.

And Pirelli wants to act in La Rioja Bike Race by Pirelli to implement this green initiative.

How to recycle your tyres at La Rioja Bike Race by Pirelli?

Pirelli will have a space with a tent where the used tyres of all participants who want to support this initiative will be collected. Once the race is over, the collected tyres will be taken to the relevant facilities for treatment and subsequent recycling.

What will you get in return?

If you want to change your old tyres at La Rioja Bike Race by Pirelli and get Pirelli Scorpion XC M, Pirelli Scorpion XC H or Pirelli Scorpion XC RC to use them for the first time in the same competition with a significant discount, you will be able to do it*.

From Thursday 24th we will be changing tyres until Saturday 26th. You must register at this link to be eligible for this great offer. The offrer includes new Pirelli Scorpion tyres, tubeless liquid, tapes and new valves for €29.90. SUPERB OFFER!

*Quantity limited to 100 pairs of tyres

La Rioja Bike Race




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